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AI for Sales Teams: Supercharge Your Sales Performance
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STARTS ON
17 April 2025
DURATION
6 weeks, online
4—6 hours per week
PROGRAMME FEE
£1,334
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FOR YOUR TEAM
Enrol your team and learn with your peers
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Transform Your Sales Strategy with the Power of Artificial Intelligence.
In the competitive world of sales, leveraging AI can be the difference between hitting targets and falling short. This program equips your sales team with the knowledge and tools to harness AI, driving efficiency, personalization, and ultimately, increased revenue.
US$15.7 trillon
is the potential contribution of AI to the global economy by 2030.
SOURCE: PwC
€600 billion
is the potential contribution of AI in gross value added (GVA) to the European economy by 2030.
SOURCE: AboutAmazon
Program Highlights: Your Roadmap to AI-Powered Sales
- AI-Driven Lead Generation & Qualification: Identify and prioritize high-potential leads with AI-powered predictive lead scoring and automated prospecting.
- Personalized Customer Interactions: Craft hyper-personalized sales pitches and communications using AI-driven insights into customer behavior and preferences.
- Automated Sales Workflows: Streamline sales processes with AI-powered automation for tasks like follow-ups, scheduling, and reporting.
- AI-Powered Sales Forecasting & Analytics: Gain accurate sales forecasts and actionable insights into sales performance with AI-driven analytics.
- Conversational AI & Chatbots: Leverage chatbots and virtual assistants to engage with prospects and customers 24/7, providing instant support and information.
- AI for Sales Training & Coaching: Utilize AI-powered tools for personalized sales training and coaching, improving team performance and closing rates.
Curriculum: A Deep Dive into AI for Sales
- Introduction to AI for Sales Professionals: Understand the fundamentals of AI and its applications in the sales domain.
- AI-Powered Lead Generation & Qualification: Learn to use AI tools to identify and prioritize high-potential leads.
- Personalized Sales Communication & Pitching: Master AI-driven techniques for personalized customer interactions.
- Automated Sales Workflows & CRM Optimization: Streamline sales processes with AI-powered automation and CRM integration.
- AI for Sales Forecasting & Performance Analysis: Gain insights into AI-driven forecasting and performance analytics.
- The Future of Sales and the Role of AI: Explore emerging trends in AI and their impact on the future of sales.
Key Takeaways: Skills You'll Acquire
- Identify and qualify high-potential leads with AI-powered tools.
- Personalize customer interactions for improved engagement and conversion.
- Automate sales workflows to increase efficiency and productivity.
- Utilize AI for accurate sales forecasting and performance analysis.
- Leverage chatbots and virtual assistants for 24/7 customer engagement.
- Implement AI-driven sales training and coaching programs.
- Gain a competitive advantage in the evolving sales landscape.
Who is This For?
Sales professionals at all levels (sales representatives, sales managers, sales directors)
Sales leaders and executives seeking to leverage AI for strategic advantage.
Business development professionals looking to enhance their sales skills.
Anyone interested in the intersection of AI and sales.
Immersive
session
Engage with industry experts through an interactive webinar that provides insights into the latest advancements in AI and its business applications.
Peer
learning
Engage with industry experts through an interactive webinar that provides insights into the latest advancements in AI and its business applications.
Weekly office
hours
Engage with industry experts through an interactive webinar that provides insights into the latest advancements in AI and its business applications.
Case studies and industry examples
Engage with industry experts through an interactive webinar that provides insights into the latest advancements in AI and its business applications.
Why This Programme?
- Increase Sales Revenue: Drive higher conversion rates and close more deals with AI-powered strategies.
- Improve Sales Efficiency: Streamline sales processes and free up time for strategic selling.
- Enhance Customer Relationships: Build stronger customer relationships through personalized interactions.
- Gain a Competitive Edge: Stay ahead of the competition with AI-driven sales techniques.
- Prepare for the Future of Sales: Develop the skills and knowledge to thrive in the AI-driven sales landscape.
Programme faculty
Christopher L. Tucci Professor of Digital Strategy and Innovation, Imperial College Business School
Christopher L. Tucci Professor of Digital Strategy and Innovation, Imperial College Business School
Islem Rekik Associate Professor, Imperial College London (Innovation Hub I–X)
Islem Rekik is the Director of the Brain and Signal Research and Analysis (BASIRA) laboratory. She has led over 90 pioneering research projects at the intersection of AI and h...
Imperial College Business School is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programmes. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Imperial. Accessibility