Invite Your Colleague and Save £145 INVITE NOW

AI for Digital Marketers

Apply Now

STARTS ON

17 April 2025

DURATION

6 weeks, online

4—6 hours per week

PROGRAMME FEE

£1,334

View financial options

FOR YOUR TEAM

Enrol your team and learn with your peers

Learn more

TRANSFORM YOUR CAREER IN ARTIFICIAL INTELLIGENCE

In the dynamic and fiercely competitive digital landscape, businesses that fail to embrace AI risk obsolescence. Our comprehensive AI-powered digital marketing solutions are designed to equip you with the tools and knowledge necessary to not only survive, but thrive in the age of intelligent marketing. 

US$15.7 trillon

is the potential contribution of AI to the global economy by 2030.

SOURCE: PwC

€600 billion

is the potential contribution of AI in gross value added (GVA) to the European economy by 2030.

SOURCE: AboutAmazon

Program Highlights: Your Roadmap to AI Marketing Mastery

  • Strategic AI Integration: We don’t just introduce you to AI; we demonstrate how to seamlessly integrate it into your existing marketing framework. Learn to leverage AI to refine and optimize your paid search, organic search, B2B, and mobile app marketing strategies, ensuring maximum return on investment. 
  • AI-Driven Content Creation & Personalization: Move beyond generic content. Discover how to utilize AI to craft compelling, targeted content that resonates with your audience. Learn to personalize customer experiences at scale, building deeper, more meaningful connections. 
  • Data-Informed Customer Journey Analysis: Gain a profound understanding of your customer’s journey. Use AI-powered analytics to dissect consumer behavior, identify pain points, and create impactful marketing strategies that drive conversions. 
  • Automated Social Media Engagement: Transform your social media presence from a chore to a powerhouse. Learn to automate engagement, build brand awareness, and drive sales through AI-driven social media planning and execution. 
  • Omnichannel Marketing Orchestration: Break down silos and create a unified customer experience. Discover how to seamlessly integrate digital and physical marketing channels using AI, delivering a cohesive and personalized journey across all touchpoints. 
  • AI-Powered Reporting & Analytics: Move beyond vanity metrics. Utilize AI-powered tools to track campaign performance, analyze data, and generate actionable insights. Learn to optimize your strategies in real-time for continuous improvement. 

Curriculum: A Deep Dive into AI Marketing Expertise

  • Introduction to AI for Marketers: Establish a strong foundation in AI concepts and terminology relevant to the marketing domain. 
  • How to Use AI in Marketing: Gain practical experience with AI tools and platforms, learning how to apply them to real-world marketing challenges. 
  • Better Prompts for Better Results: AI Prompting for Marketers: Master the art of crafting effective prompts to elicit desired outputs from AI models, ensuring optimal results. 
  • AI Marketing Insights for Strategic Decision Making: Learn how to leverage AI-driven data analysis to inform strategic marketing decisions and drive business growth. 
  • AI For Marketing Campaigns: Discover how to implement AI into various types of marketing campaigns, including content creation, advertising, and customer engagement. 
  • Next Steps: AI for Marketers: Explore emerging AI trends and technologies, preparing you for the future of marketing. 

Key Takeaways: Skills You'll Acquire

  • Proficient AI Prompt Engineering: Develop the ability to craft precise and effective prompts for AI models. 
  • AI-Driven Marketing Optimization: Learn to optimize marketing strategies and personalize customer experiences using AI. 
  • Data-Driven Performance Analysis: Master the use of AI-powered tools for performance tracking and analytics. 
  • Enhanced Customer Engagement with AI: Understand how to leverage AI to cultivate deeper customer relationships. 
  • Networked Business Model Development: Learn to leverage network effects for business growth. 
  • Data-Driven Competitive Advantage: Discover how to build a sustainable competitive advantage through data analysis. 
  • Personalized AI Relationship Moments: Master the creation of personalized customer interactions through AI. 

Programme faculty

Christopher L. Tucci Professor of Digital Strategy and Innovation, Imperial College Business School

Christopher L. Tucci Professor of Digital Strategy and Innovation, Imperial College Business School

Islem Rekik Associate Professor, Imperial College London (Innovation Hub I–X)

Islem Rekik is the Director of the Brain and Signal Research and Analysis (BASIRA) laboratory. She has led over 90 pioneering research projects at the intersection of AI and h...

Why This Programme? Your Competitive Edge in the AI Era

This program transcends traditional marketing education, transforming you into an AI-driven marketing leader capable of: 

  • Analyzing Market Trends & Opportunities: Develop AI-driven strategic roadmaps, identifying and capitalizing on emerging trends. 
  • Integrating AI into Core Functions: Elevate customer experiences and accelerate growth by seamlessly integrating AI into your marketing operations. 
  • Building a Customer-Centric AI Approach: Enhance user experiences with AI-powered solutions that prioritize customer needs. 
  • Evaluating Current Practices & Creating AI Action Plans: Optimize AI workflows and strategies for maximum efficiency and effectiveness. 
  • Harnessing AI for Decision Making & Innovation: Leverage AI to make data-driven decisions and drive innovative marketing strategies. 
  • Developing Leadership Skills: Effectively collaborate within AI-driven marketing teams and navigate the complexities of AI implementation. 

Who is This For? Pioneering Marketers of the Future

  • Marketing professionals aiming to enhance their strategies with cutting-edge AI tools. 
  • Students pursuing Digital Marketing or passionate about marketing 
  • Individuals passionate about understanding and applying AI to achieve marketing success. 

 

APPLY NOW

Imperial College Business School is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programmes. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Imperial. Accessibility