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Gen AI for Business Leaders and C-Suites

6-Month Intensive Training + Industry Internship

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STARTS ON

17 April 2025

DURATION

6 weeks, online

4—6 hours per week

PROGRAMME FEE

£1,334

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FOR YOUR TEAM

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Generative AI is no longer a concept; it’s a critical tool for C-suite leaders to leverage. This program equips you with the strategic insights and practical knowledge to integrate and capitalize on GenAI, ensuring your organization stays ahead in the AI-driven landscape. 

US$15.7 trillon

is the potential contribution of AI to the global economy by 2030.

SOURCE: PwC

€600 billion

is the potential contribution of AI in gross value added (GVA) to the European economy by 2030.

SOURCE: AboutAmazon

Program Highlights: Your Pathway to AI Leadership

  • Strategic GenAI Application: Learn a step-by-step approach to formulate GenAI strategies that drive innovation across your organization. 
  • Cross-Functional AI Implementation: Discover best practices for applying GenAI in customer service, marketing, HR, ITOps, FinOps, and finance. 
  • Tailored AI Solutions: Develop strategic use cases and solutions, including compliance and governance, specific to your business function. 
  • AI-Powered Strategic Thinking: Utilize GenAI for brainstorming and reflective thinking to develop impactful AI initiatives. 
  • Hands-On Learning: Engage in videos, quizzes, and coding exercises during live sessions for practical application. 
  • Real-World Application: Learn through real-world video case studies and computer modelling, showing how companies leverage AI. 
  • Action Learning Project: Apply your learning directly to your organization’s challenges. 

Curriculum: A Comprehensive AI Journey

Week 1: What AI is Doing Today (and Why You Should Care) 

  • Understand AI applications across sectors. 
  • Bridge technical details to business applications. 
  • Learn the elements of a prediction machine and evaluate its accuracy. 

Week 2: Building AI Capabilities in an Organization 

  • Manage AI and Machine Learning project implementation. 
  • Understand differences between AI and other projects. 
  • Hear from industry experts on AI-enabled business opportunities. 

Week 3: Implementing AI with External Experts 

  • Formulate “AI solvable” business questions. 
  • Explore innovations in outsourcing AI development. 
  • Learn to build “teams of models” for machine collaboration. 

Week 4: Deep Learning and Causal Thinking 

  • Compare correlation and causation in machine learning. 
  • Explore limitations of AI techniques and the need for prototyping. 

Week 5: The Future of Organizations and Algorithms 

  • Explore broader themes beyond technical details. 
  • Develop a point of view on AI challenges and risks. 
  • Understand privacy and ethical implications for organizations. 

Key Takeaways: Your Strategic AI Arsenal 

  • Formulate strategic GenAI business applications. 
  • Apply GenAI best practices across business functions. 
  • Develop GenAI integration use cases with compliance and governance. 
  • Use GenAI for strategic brainstorming and reflective thinking. 
  • Understand the history and evolution of AI. 
  • Master foundational AI concepts for business audiences. 
  • Apply AI concepts to solve real-world business challenges. 
  • Cultivate strategic AI leadership. 
  • Understand ethical and societal implications of AI. 
  • Communicate AI concepts effectively with technical teams. 
  • Understand AI and ML advantages and limitations in business. 
  • Leverage AI and ML to create business value. 
  • Navigate data infrastructure and talent management issues. 
  • Explore the strategic impact of generative AI and other emerging technologies. 

Participant Profile: Who Will Benefit? 

  • C-suite executives (CEOs, CTOs, CIOs, CMOs). 
  • Senior leaders responsible for business strategy and innovation. 
  • Executives seeking to understand and leverage GenAI. 
  • Leaders aiming to drive AI initiatives and foster innovation. 

Why This Programme? Your Strategic Advantage

  • Strategic GenAI Integration: Understand how to strategically implement GenAI to drive innovation. 
  • Cross-Functional AI Expertise: Learn to apply GenAI across various business areas, maximizing its impact. 
  • Leadership in the AI Era: Develop the skills to lead AI initiatives and navigate the evolving AI landscape. 
  • Practical, Real-World Learning: Gain actionable insights through real-world case studies and hands-on exercises. 
  • Future-Proof Your Business: Equip your organization with the knowledge to thrive in the age of generative AI. 
  • Increase Professional Value: Become an in-demand leader with the ability to connect AI to business value. 
  • Global Perspective: Explore how AI connects businesses globally and delivers diverse value. 
  • No Code Learning: Leverage no-code tools to make better predictions and improve decision-making 

Programme faculty

Christopher L. Tucci Professor of Digital Strategy and Innovation, Imperial College Business School

Christopher L. Tucci Professor of Digital Strategy and Innovation, Imperial College Business School

Islem Rekik Associate Professor, Imperial College London (Innovation Hub I–X)

Islem Rekik is the Director of the Brain and Signal Research and Analysis (BASIRA) laboratory. She has led over 90 pioneering research projects at the intersection of AI and h...

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Imperial College Business School is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programmes. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Imperial. Accessibility